1 of 100 - Stop Motion Animation
Little Things Make a World of Difference
We worked with Scotland based fashion brand 1 of 100 to showcase their beautifully designed small batch T-Shirts. 1 of 100 produce T-Shirts using low-impact, organic cotton and manufacturing processes that minimise their environmental impact, using renewable energy, including wind and solar, wherever possible. Each batch of T-Shirts is released as a limited run of 100 and each one is numbers and has a special walnut button which is sewn on by hand.
The illustrations for the animation were created by Illustrator Spencer Wilson and then cut out and animated using stop motion animation in the style of the early tv series from the 1970s of Paddington Bear.
The elements of the animation were cut out and crafted by hand and brought to life using Stop Motion Animation. Playful animation is a brilliant and engaging way to explain complex issues and even more apt for this brief as all the paper used was FSC certified and could be recycled afterwards.
We also created some behind the scenes content to be shared on Social Media platforms to create a suite of assets around the animation thus creating a buzz around the film and extending life of the animation.