Donna Wilson Animation

We worked with bag manufacturer Jutexpo and textile designer Donna Wilson to create this playful animation to celebrate the launch of a special new bag for life. The bag is made from 4 plastic bottles which could otherwise end up in the sea. The bags are available exclusively from Tesco instore and online.
Sound design by Fiona McNeill.

Stop motion animation was used to illustrate the each stage of the process of how 4 plastic bottles turn into a reuseable bag for life. We used a paper cut sea and fish to tie in with Donna Wilson’s paper cut design style. The entire animation was shot and edited at Clubhouse and shared across various brand social platforms.